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Privacy Policy


We treat the privacy of our customers with the utmost respect, therefore we are deeply committed to the following privacy policy, which is designed to give you peace of mind and confidence when booking with us.


What personal information do we ask for?


When you have searched for prices and availability and are ready to confirm your booking, we will ask for your name, your postal address and your e-mail address. We'll also need your credit card or bank account details (including card number, cardholder name and expiry date or respectively bank account holder, account number and sort code) in order to take payment and confirm the booking on-line. We'll also ask you for your telephone number in case we need to contact you urgently regarding your booking.


How does LEGOLAND® Holidays use this personal information?


  • We need your name so we can confirm to the park and hotel who the booking is for.
  • We need your credit card details so that we can collect payment for your booking.
  • We need your name and address to confirm that the credit card belongs to you.
  • We also need your address in case we have to write to you about any part of your booking in advance of your stay.
  • We may also use your IP (Internet Protocol) address to diagnose problems with our server and administer the site - monitoring visitor traffic patterns and site usage to help us develop and improve the LEGOLAND Holidays site further.

How does LEGOLAND Holidays protect customer information?


All the information you give us is protected by a secure server. The secure server software SSL (Secure Socket Layers) encrypts all information you enter before it is sent to us. The information is only de-encrypted when it reaches our server. You can tell our site is secure as a small locked padlock will appear in the bottom left of your browser to show that you can safely send credit card details through our site. Another indicator is that our secure pages will not display a 'security alert' message.

We also have a Firewall (security software) in place to protect our internal information from the Internet.


Does the LEGOLAND Holidays site use cookies and track my information?


This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States . Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.


Will LEGOLAND Holidays disclose any of this personal information to third parties?


LEGOLAND Holidays will only disclose your name and booking details to our suppliers (see above) for operational purposes. We will not pass on your details to other companies for their marketing purposes.

We won't disclose credit card or bank account numbers unless we believe in good faith that the law requires it.


Will LEGOLAND Holidays use the information I give for direct marketing?


Yes, but we ask you for your permission and we'll only send you details of products offered by the Merlin Entertainments Group.